With this branding exercise, you’ll work backwards to determine what differentiates your business from others, and why your business is worth connecting with.
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The key to successfully rerouting is figuring out a way to bring as many of those experiences back to your customer.
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This is the time to take a deep dive into your business; to reassess what isn’t working; to work not just in the business, but on it.
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“After taking a good look at my business (I completed a full business audit), I realized I couldn’t keep going at these prices. So I asked myself, ‘How can I make more money with either the skills that I have or skills that I can relatively learn quickly?’” —Connie H.
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Connie Holen wants you to gain more customers, optimize your first-time students, and forge long-lasting relationships with your most loyal members. And she wants you to do it all with the magic of automated emails.
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When it comes to providing value to a luxury consumer, there is one thing the luxury consumer values over everything else…
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