Brand Strategy vs. Marketing Strategy: What Does Your Business Really Need?

You recognize the need for a solid plan, but how do you know which strategy is best for your launching business?

branding, business, marketingFlourish CollaborativeMay 18, 2021strategy, marketing, business, brandingComment

Top Pinterest Mistakes Your Business is Making

To the average business owner, marketing on Pinterest may seem like a breeze. But Jess Coleman of Root & Bloom Social is here to burst your bubble: you’re probably doing it wrong.

marketing, business, contentFlourish CollaborativeFebruary 24, 2021pinterest, strategy, social mediaComment

Complete Guide to Pinterest Marketing in 2021

We sat down with Jess of Root & Bloom Social to get the lay of the (Pinterest)land in 2021. Join us for what might be the most comprehensive Pinterest guide ever.

marketing, business, contentFlourish CollaborativeFebruary 17, 2021pinterest, social media, marketing Comment

Product Launch Checklist: 4 Ways to Promote Your Retail Business with Liz Eichholz of Weezie Towels

Liz Eichholz, Co-founder and Creative Director of Weezie Towels sheds light on the meticulous launch strategy they employed to help jumpstart the success of their business.

business, marketingFlourish CollaborativeMay 13, 2020launch, retail, pr, product, processComment

7 Keys to a Successful Retail Company Launch with Liz Eichholz of Weezie Towels

We sat with Liz on behalf of Weezie to chat their painstakingly-planned launch, their steps to success, and how any business with the right plan can launch with piece of mind.

marketing, businessFlourish CollaborativeMay 7, 2020launch, retail, ecommerce, strategy Comment

Defining Your Brand's Beliefs: Dear Skeptic Exercise

With this branding exercise, you’ll work backwards to determine what differentiates your business from others, and why your business is worth connecting with.

marketing, branding, businessFlourish CollaborativeMay 3, 2020branding, strategy, beliefsComment