Co-Founder, Chief Creative
Erica's interest in crafting personalized experiences began with an Interior Design degree at the Savannah College of Art and Design (SCAD). It was there that she honed her graphic skills and later applied them to a local design studio with a focus on branded environments. After working with several brands looking to instill their values into a physical environment, Erica discovered her true passion of the brand discovery phase; that is, helping creative business owners dive deep into their purpose well before it manifests itself into a logo mark or retail space. She brings that same cohesive thought process to the table at FLOCO, offering tangible strategies on how creatives can build a lifestyle brand from the inside out. When not at the office, she’s likely in her garden, taming weeds and her wild troop of rescue pets.