Building a psychographic narrative and creating content that speaks to that specific worldview is the key to effective content.
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This may be the hardest easiest question I've been asked, and it came from a wide-eyed interior design student who attended a small talk we recently gave on branded spaces.
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“Hey! Remember me? I offered to sell you (blank) and I either didn’t hear from you or you made it pretty clear that you didn’t want to buy anything, but I’m back! I’m going to try to get you to buy (blank) one, two, or three more times!”
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From this point forward, I want you to think of your business' name not as a name but a trigger; a starting point of a relationship that you seek to make with your customer.
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